Apply for a pack.
Two signs, the fixings, and an instruction manual on how to put them up.
£20All proceeds go to charity and to helping save the lives of cats.
Apply for a packSlow down for cats.
630 cats are involved in road accidents in the UK every day.1 Let's stop that by slowing down. Our solution: a small, friendly sign for streets where cats spend a lot of time near the road and are in immediate danger. It asks drivers to take a little more care.
Order yours today
How does it work?
Order a sign and put it up
We send you the pack with simple instructions. Put it up exactly where cats cross the road. It should be placed as close as possible to the exact place accidents occur — not roads as a whole.
A place for drivers to own up
If someone hits an animal, the code on the sign lets them say so, anonymously or honestly. Owners find out what happened instead of waiting and wondering.
Donations go to cat protection charities
The donation code takes you straight there. Every penny goes to charities that protect cats.
Cats ProtectionReduced burden on other charities
Fewer cats hurt on the road means rescues, shelters and vets have more to give everywhere else.
It helps everybody
As a side effect, there'll be fewer animals killed and less roadkill, meaning there's less of a burden on other charities: fewer dead bodies in the road and less damage to vehicles.
Whiskers belong in catflaps, not wheel arches.
Ask your MP to support it
MPs recently debated making it a legal necessity to report cats being hit on the road. They voted against it.2 Let's put pressure on them to rethink.
Ask your MP to back thisSee the sign before the cat's eyes.
Each sign is about the size of a (fat) cat, and it lights up when headlights hit it. Instead of catching a cat's eyes in the dark and hitting it, drivers see the sign.
No one likes QR codes, but cats do.
Own upFor drivers who have hit an animal. Say what happened, anonymously or honestly.
DonateTakes you to a donation link for cat protection charities. This frees up more resources for cat rescue.
We're not trying to punish drivers. No one wants to hit an animal. We're trying to stop it happening in the first place. We can avoid hit and runs in two ways:
- By stopping the
hitIncreasing visibility provides drivers with more information. - By stopping the
runIf an accident does occur, they have a clear and simple process to state what happened — with or without leaving their name.
The sign's design increases visibility, and the QR codes make it possible to inform the owner.
Our goal is to make 630 become 0 — and, when it does happen, reduce the stress on the driver and the owner.
A request, not a rule
Information, not instruction.
We are pro-driver and pro-cat. We want both to live harmoniously. We love driving. We love cats. Both can co-exist in peace. These discreet signs are our solution.
No new speed limits. No new laws. Signs placed only where they're really needed reduce the stress of the owner, the workload on the council, and on the driver.
MPs recently debated making it a legal requirement to report hitting a cat. The Government has no plans to change the law.2 Fine. But you can take action to stop it.
The design of the sign
The sign is specifically designed not to look like any other road sign. It doesn't use blue, it doesn't use red, it doesn't include numbers, and it doesn't include any demands. It simply asks for care and attention.
No blue, no redNone of the colours of official road signs. No pretence at legal authority.
No numbersNo speed limit, nothing to obey. The driver retains autonomy.
Just a catFriendly and instantly understood.
No demands"Please drive carefully" is a request, not an order.
Seen at nightReflective surface with high visibility, making it easy to see at night, visually appealing, very simple to understand.
A UK-wide initiative.
The plan:
- Increase donations to cat charities
- Reduce the burden on rescue charities
- Reduce trauma for owners
- Allow drivers to clear their conscience without consequence
- Save the lives of cats
We are a not-for-profit.
All money goes to manufacturing the signs and reinvesting into charities.
A simple idea with a profound effect
It's a simple idea: put up a sign to save the lives of cats. In order for it to work, it has to do several things:
- Not infringe on the Highway Code
- Be visible and immediately clear, even to a driver at speed
- Be accepted by councils
- Be polite and respectful, not demanding
- Be memorable
- Only be used where cats genuinely are at risk to minimise any impact on traffic flow
We designed the sign to achieve precisely this.
The more signs are put up, the more lives are saved.